Impact & Reach

Indias first FREE and Community based Learning APP. We have a dedicated team of Educator who make targeted educational content for the School children.

 

 

 

Market Survey (Conducted by BodhiBriksha team)

Number of interviews done : 112

Cities covered: 

Silchar (43),  Shillong(41), Bangalore & Hyderabad (28)

Key Findings :

      The primary lessons people are interested in English. Everyone wants to learn English. Use local language to teach English.
      Interesting Content with more animation, more interaction with students as well as performance monitoring is important.
      For students below 5th Standard Maths and English are the top 2 subjects. Above 5th standard asked for science.
      **The main audience for this app is middle class and the lower middle class, though all agreed they may need an app, they are the hardest people to reach due to low technology understanding. So getting an actual install is going to be difficult.

Customer Segments

Primary User Parent Sex :Male 50% Female: 50%
Age: 30 - 60 years
Income – n/a
Education – n/a
Language - Some understanding of English
Connectivity: 4G connected Android smart phone
Usage - Around the clock
Product they have used - youtube app, any game related app, other apps and even webapps.
End User Student Sex :Male 50% Female: 50%
Age:7 years to 18 years
Education - Enrolled in School
Language- Some understanding of English
Connectivity- Sharing parents phone
Usage- Couple of hours a day
Product they have used - youtube app, any game related app,Byjus (demo app).

 

Market Size & Impact reach

      Total Number of internet users in India : ~400 million (2018)
      Total number of  smartPhone users in India : ~350 million
      Total Number of facebook and whatsapp users : ~ 200 million each
      Total students (k-10) (CBSE, ICSE ,StateBoard (Govt schools local language), StateBoard (Private Schools) : ~195 million*
      Total students (k-10) (CBSE, ICSE ,StateBoard (Govt schools local language), StateBoard (Private Schools) : ~195 million*
      Out of this 195 million total number of students who study in english medium is around 40% or 78 million.
      Since we se have roughly 1 out of  4 indians have a smartphone and an internet connection. the chances of each of these 78 million kids have 1 single smartphone with internet connection in their household is very high
      So we have 78 million kids or household which can be a potential user of an education APP. We intend to reach mostly the poorer section trying to  get  an install base of 0.5 - 1 million users in 1 years to  2 years
      * please find the data sources in the notes section